Short
Selling – Profit From a Stock Decline
Purchasing a stock is called going long in
the jargon of the investment industry. In a long trade, an investor purchases a
stock then sells it, hopefully for a profit. A short sale is the inverse
of the long position. The stock is sold first then bought back, hopefully at a
lower price and therefore a profit. In other words sell high, buy low. How can
an investor sell a stock that he or she does not own? Investment brokerages
always carry an inventory of stocks as part of their assets. Brokerages are
allowed to lend stock to short sellers who then sell the stock into the markets
with the understanding that the stock will be purchased back and returned to
the lender at some time in the future. The ability to sell a stock short allows
the investor to profit from a decline in stock price.
The terms “long position” and “short position” are
unfortunate because they are not the same as “long-term” and “short-term”
investing. The term “short sale” has nothing to do with the length of time the
position is held. A short position can
be held for an arbitrarily long period of time. Conversely a “long position”
can be held for an arbitrarily short period of time. Be aware of this confusing
terminology and be on the watch for improper usage.
The short sale technique is not difficult but is a
bit more sophisticated than the traditional stock purchase. If, for example, an
investor purchases a stock for $10 and sells it at $100, this would produce a
$90 profit. A short sale of a stock at $100 that was closed at $10 would
produce the same $90 profit. The trick in short selling is to identify good
opportunities for significant stock declines. Short selling is a strategy that
is best used within the context of a bear market. If most stocks are going
down, then the likelihood for a profitable short sale is high. A short sale in
the context of a bull market where most stocks are going up makes profit much
less likely. Within bull markets, most investments should be long. In bear
markets, most investments should be short.
Short positions are inherently riskier than long
positions. This is because a long position has a limited loss potential (a
stock can only go to zero) but unlimited gain potential since there is no
absolute limit to how high a stock can go. A short position has a limited gain
potential (a fully leveraged short sale has a maximum profit potential of 200%)
and an unlimited loss potential. This makes risk control an essential component
of a successful short selling strategy. Short selling is a very useful tool for
exploiting bear markets but also can be used as a hedging tool to minimize risk
against a long position in a bull market.
A hypothetical investor places $10,000 into a
brokerage account and receives a statement from the brokerage that looks like
this:
|
CASH
|
$10,000
|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
$0
|
|
|
|
|
TOTAL
|
$10,000
|
The investor performs a stock analysis and identifies
QCOM stock as a good short candidate by analyzing the technical condition of
the chart and the fundamentals of the market:

The investor then instructs the broker to sell short
100 shares of QCOM at $66.The investment account now looks like this:
|
CASH
|
$16,600
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
100 QCOM @$66
|
-$6,600
|
|
|
|
|
TOTAL
|
$10,000
|
Notice that the investor’s cash position has
increased by $6600. This is the money received from selling the stock. The short
position is logged as a debt, offsetting the increase in cash so that the total
account value remains at $10,000. Short positions are debts and are subtracted
from the account’s total equity. As the stock declines, the negative value of
the short position also declines resulting in an increase in account value.
To illustrate this, let’s follow QCOM stock as it
declines to $46. Then the investment account will look like this:
|
CASH
|
$16,600
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
100 QCOM @$46
|
-$4,600
|
|
|
|
|
TOTAL
|
$12,000
|
The decline in QCOM stock reduced the debt for the short
position, resulting in an increase of the total portfolio value to $12,000.
If the investor decides to close the position at
this time, the broker would be instructed to cover (buy back) the short
position in QCOM stock by buying 100 shares on the open market for $46. After
the order is executed, the account looks like this:
|
CASH
|
$12,000
|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
$0
|
|
|
|
|
TOTAL
|
$12,000
|
Purchasing 100 shares of QCOM stock at $46 required
$4600 from cash. This left $12,000 cash in the account resulting in a total
profit of $2000 for the trade.
Of course, if QCOM stock rises, the short position
will lose value. The risk in a short position is that it loses money when the
stock rises. In this way the short position works exactly opposite to the
direction of the stock.
For example, if we shorted 100 shares of QCOM at $40
and it rose to $60, the total account value would decline to $8000.
|
CASH
|
$14,000
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
100 QCOM@$40
|
-$4,000
|
|
|
|
|
TOTAL
|
$10,000
|
|
CASH
|
$14,000
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
100 QCOM@$60
|
-$6,000
|
|
|
|
|
TOTAL
|
$8,000
|
In this way, a short position moves in the opposite
direction to the stock movement.
For another example we will look at EMC stock, an extraordinary
short sale case study:

The chart above of EMC in Feb 2001 shows a strong
countertrend rally and failure to penetrate the moving average. This is a
classic setup for a short sale. Let’s enter a short position at of 100 shares
EMC@ 70 and follow it through the stages of this stock’s massive decline.
|
CASH
|
$17,000
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
100 EMC @$70
|
-$7,000
|
|
|
|
|
TOTAL 2/5/01
|
$10,000
|
Two months later in April 2001 EMC had fallen to
$30, a staggering decline. This raised the value of the short account to
$14,000.
|
CASH
|
$17,000
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
100 EMC @$70
|
-$3,000
|
|
|
|
|
TOTAL 4/1/01
|
$14,000
|
Many stunned investors considered EMC a screaming buy
at $30 so a rally quickly followed. This bear market rally in EMC stalled at
$40. This looks like another setup for further decline, so we decide to sell
short an additional 100 shares of EMC @40.
|
CASH
|
$21,000
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
200 EMC @$40
|
-$8,000
|
|
|
|
|
TOTAL 5/15/01
|
$13,000
|
The rally did not hold and EMC fell back down to $30.
|
CASH
|
$21,000
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
200 EMC @$30
|
-$6,000
|
|
|
|
|
TOTAL 7/15/01
|
$15,000
|
By the beginning of 2002, EMC stock had fallen even
further to 13 and the short account rose in value to $18,400 for an unrealized gain
of $8,400 over less than one year.
|
CASH
|
$21,000
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
200 EMC @$13
|
-$2,600
|
|
|
|
|
TOTAL 1/2/01
|
$18,400
|
EMC stock kept dropping and ended up below $5 during
2002. Our EMC short sales during that period of time would have doubled the value
of this hypothetical account. Declines of this magnitude are not uncommon in
long-term bear markets. Many stocks have fared even worse than EMC. The
examples above show how short selling can exploit these stock declines for
profit.
Short positions exhibit a different risk profile
than long positions. The maximum gain on a short sale is achieved if the stock
goes to zero. The loss potential is unlimited if an investor allows a shorted
stock to rise without covering. Therefore a short position has limited gain but
unlimited loss potential. A long position has unlimited gain potential but risk
of loss is limited only to the amount invested. This leads many investors to
believe that short selling is inherently riskier than going long. Short selling
is indeed very risky when practiced during a raging bull market, but going long
can be devastating during a vicious bear market. Stocks tend to fall faster
than they rise. Many investors have made fortunes selling short in bear
markets. Carefully executed short sales with stop-loss protection in a bear
market context carries risk, but being long may be riskier in a vicious bear
market.
Short selling provides a powerful tool to the
investor. With short selling, the investor can profit from stock declines and
turn a difficult bear market into an extraordinary opportunity. Long-term
studies of the markets have shown that stock markets rise about 2/3 of the
time. This means that 1/3 of the time stock markets decline in so-called secular
bear markets. During these secular bear markets, it is pointless to be long
stocks because very few will show a profit and it is unlikely that most
investors will be smart or lucky enough to hold those few. Bear markets are
usually shorter than bull markets and move much more rapidly. Stocks fall
faster than they rise because fear is a much greater motivator than greed.
Short selling can provide extraordinary profits for nimble investors who seize
the appropriate short opportunities.
For many people, short selling sounds somewhat
ghoulish, kind of like dancing on the bones of dying stocks. Some have even
called it unpatriotic. It is true that short sellers profit from the woes of
unlucky or mismanaged companies. It is also true that profits from a short sale
come from the losses of other investors. Short selling is a zero sum game. This
leads many people to believe that short selling is unethical or at least sleazy
and exploitive.
The truth is that most stock investing in secondary markets
is a zero-sum game. A company typically issues stock in an Initial Public
Offering (IPO) to raise funds for expansion. An IPO is true investment because
the funds are being used to finance plant and equipment to run a productive
enterprise. From that point on however, the stock trades on an exchange, which
is also known as a secondary market. Secondary markets are where
investors trade securities with each other. This company that issued the stock
will not directly gain from the trade of previously issued stock. (Although a
high stock price can certainly help a company in other ways.) When an investor
purchases a stock on an exchange, it is purchased from another investor who
also purchased the stock on an exchange. Capital gains from the sale of a stock
come from the higher price that the next buyer is willing to pay. The only true
non-zero sum gains in stock investing come from either dividends or buyout
where another firm purchases the shares and retires them from trading.
Since few stocks deliver dividends or get bought out,
most stock is traded solely for the purpose of capital gains. These capital
gains come at the expense of other investors. Maybe not today, but sometime in
the future some hapless investor will lose the money that you just made on a
stock trade. So what is different about short selling? Nothing really. Profit
derived from short selling is acquired at the expense of other investors, just
like selling a long position.
Short selling is an essential component to healthy
markets. Short sellers add additional liquidity to markets and help stabilize
them. Short sellers covering their positions can actually stop a stock from
falling precipitously. If there is a substantial short position in a stock that
is falling, short sellers will be purchasing the stock to close positions. In
some cases, short sellers may be the only buyers. This moderates declines.
Short sellers can also cause sharp rallies known as short squeezes. This
can happen when good news comes out about a heavily shorted stock causing the
short sellers to cover all at once. This is why a large short interest in a
stock can be considered a supportive indicator.
Informed stock investors know that short selling is
neither good nor evil. It is just another tool to profit from market
fluctuations. Successful investing demands that profits be extracted during
both good markets and bad. Nobody can make money being long a stock that is
declining. If most stocks are declining, being long any stock is a risky
position. It is self-defeating to hold losing stock positions based on false
ethics. It is not patriotic to lose money by holding declining stocks. Don’t
be a victim! Use all of the investment tools available to defend and enhance
your wealth.
Regardless of market conditions, most investors are
overwhelmingly long. Few ever trade short. Short selling is truly the road less
traveled. Cocktail conversations about stocks are typically brag sessions about
being long a stock that went to the moon. When was the last time you heard
someone brag about a spectacular short sale? The next time you are at a party,
try telling your best short-sale story and see what kind of reaction you get.
Hopefully, your friends will be polite.
Even though there is nothing illegal or unethical
about short selling, it is still regarded in popular culture as a rogue
practice. Many people consider it unpatriotic to sell short the country’s
finest firms and profit from their troubles. Short sellers have always created
resentment, particularly during bear markets when the majority of investors
have lost large sums of money.
Stock investing is fundamentally an optimistic
pursuit. Most people have a natural tendency to be optimistic. Short selling
goes contrary to that natural tendency. This may be why short sellers are
mistrusted. Short sellers are not necessarily pessimistic, they are just
identifying a trend and profiting from it.
One of the most famous short
sellers on Wall Street was Jesse Livermore who emerged from the 1929 crash with
almost $100 million. Jesse certainly caused a lot of resentment among all of
the ordinary people who had lost fortunes in the crash. Some even blamed Jesse
and other short sellers for the crash. In response to investor outrage, the
stock exchanges enacted rules to limit short selling that remain to this day.
After the crash, Livermore often received personal threats and was forced to
hire bodyguards. Sadly, Jesse lost his entire fortune in a mistimed investment
strategy a few years later and eventually committed suicide. The tragic story
of Jesse Livermore has become a parable for the “evils” of short selling.
Other well-known bears have
been teased and ridiculed during bull markets, then shunned and reviled when
their bearish predictions came true. Bearish analyst Jim Grant endured years of
ribbing by Louis Ruckeyser on the Wall $treet Week television show during the
long bull market. The same Mr. Ruckeyser fired “permabear” analyst Gail Dudack
just months before the stock market peak in April 2000. The unfortunate Ms.
Dudack disappeared into obscurity just as her bearish forecasts proved correct.
Professional stock analysts know that a bearish outlook may permanently ruin a
promising career. This may be why bullish analysts vastly outnumber bearish
ones. There is little room on Wall Street for a bear.
Stock market bears are always
in a battle with a perpetually bullish “Wall Street Industrial Complex”. These
institutions are designed to sell securities to the public so they are always
promoting stocks as safe and sound places to invest capital. Trading
commissions by short sellers generate little revenue for the brokerage
industry. In fact trading commissions in general are only a small part of
investment industry profits. Management fees, investment banking, research,
media, and a plethora of related activities make up the big money the
investment industry. These institutions need a constant inflow of new capital
to survive. Only a continuously bullish marketing message can lure investors to
buy these products and services.
This bullish message is
reinforced by the financial media who receive the bulk of their advertising
revenue from the same industry that is after your investment dollars. They have
created 24-hour “news” channels that are really nothing more than non-stop
infomercials for stock investing. Most people get their financial information
exclusively from these tainted sources. Financial media influence is powerful
and pervasive. Most common investors simply reflect the bullish perspective of
the information they receive from the media.
It is not the purpose of this
section to discourage purchasing stocks. Quite the contrary. Stock investing is
an essential part of a healthy economy. But there is a time to buy and a time
to sell. The media will tell you that anytime is the right time to buy but will
never tell you when to sell. Successful investors listen to the message of the
markets, not the talking heads on the cable news network. The financial media
will give no comfort or assistance to short sellers or any other species of the
bear family. Short sellers must think independently and not be influenced by
the media-controlled stock market pop culture.
It is important to remember that
other investors may resent all of the money you have made selling their
favorite stocks short. You are on the other side of most investor’s trades and
making all of the money that they are losing. Be careful how you describe your
investment success. Be sensitive and generous to those who are losing. Don’t
brag about your short-selling triumphs. The social stigma surrounding this
style of investing may be the toughest aspect of short selling.
Stock brokerages require that short sellers open a margin
account. A margin account allows an investor access to borrowed funds.
Since a short sale requires borrowed securities, a short position is by
definition margined.
The Securities and Exchange Commission has specific
regulations covering margin and how it is used. Investors are required to fill
out special margin account agreement forms before a margin account can be
activated. The agreement is basically a formality, but read it carefully to
understand your rights and obligations with respect to using borrowed funds
from the brokerage.
A margin loan is just like a bank loan. Brokerages
charge interest on borrowed funds or securities and that interest must be
calculated into the cost of executing a trade. Margin loan rates are generally
very low in relation to other consumer loan rates and are usually in the same
range as mortgage rates. Margin loan rates vary from brokerage to brokerage.
Many brokerages have complex rate structures that vary with loan size, security
type, or other factors. Study your broker’s margin policy carefully.
A short sale is a credit trade and does not consume
any of the investor’s funds. But just like a bank loan, the brokerage will
require a specific amount of cash in the account as collateral for a short
sale. This is called the margin requirement. The Federal Reserve Board
under Regulation T sets margin requirements for all stock brokerages in the US.
The federal margin limit is currently set at 50%, meaning that an investor can
borrow up to 50% of the funds required to establish a stock position.
Brokerages have the discretion to set more restrictive margin requirements,
called house requirements, and may exclude certain very volatile or
speculative stocks from margin trading altogether.
Here is how margin works in a short sale. In this
example, an investor places $10,000 in a margin account with a stock brokerage.
The account statement looks like this:
|
CASH
|
$10,000
|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
$0
|
|
|
|
|
Buying power
|
$20,000
|
|
TOTAL
|
$10,000
|
With a 50% initial margin requirement, the investor
has buying power twice the cash equity in the account. This buying power can be
used to buy long or to sell short.
If the investor instructs the broker to sell short 500
shares of SGP stock at 40, the account will contain the following positions:
|
CASH
|
$30,000
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
500 SGP@$40
|
-$20,000
|
|
|
|
|
Buying Power
|
$0
|
|
TOTAL
|
$10,000
|
The short position is now twice the total equity
value of the account. This corresponds to the maximum 50% (10,000¸20,000) margin and results in zero additional
buying power. This short position represents the maximum short exposure
available in this account. The investor can add no further positions to the
account, long or short, without providing additional cash.
It turned out that this was an astute investment and SGP
stock ultimately dropped to 20. The account now has the following values:
|
CASH
|
$30,000
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
500 QCOM@$20
|
-$10,000
|
|
|
|
|
Buying Power
|
$10,000
|
|
TOTAL
|
$20,000
|
The account has now doubled in value with a 50% drop
in the price of SGP stock. Notice how the buying power has now increased to
$10,000. The reduction in value of XYZ stock has reduced the total margin debt.
The investor can now add additional positions, long or short, to the account
without depositing additional cash.
The SGP trade was a good investment. Margin can enhance
the gains on a good trade. However, margin can magnify the losses in a bad
trade. Suppose our investor sold short 500 shares of THC at $40 instead:
|
CASH
|
$30,000
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
500 THC@$40
|
-$20,000
|
|
|
|
|
Buying Power
|
$0
|
|
TOTAL
|
$10,000
|
A few months later THC stock drifted upward and the
investor continued to hold the position.
|
CASH
|
$30,000
|

|
|
Long positions
|
$0
|
|
|
|
|
Short positions
|
|
|
500 THC@$44
|
-$22,000
|
|
|
|
|
Buying Power
|
$0
|
|
TOTAL
|
$8,000
|
The price of THC rose from $40 to $44. This was not
a good trade. In this case the equity in the account dropped to 36% of the
total liability (8,000¸22,000) and well below the
50% margin equity requirement. What happens now? Notice that the buying power
did not change. This position is still valid because it is within the minimum
maintenance margin requirement. The maximum initial margin requirement is
50%, but margin rules allow an existing margined position of 25-35% before
action must be taken. Unlike the initial margin requirement, the minimum
maintenance requirement is determined by the stock exchanges but brokerages may
establish more stringent house requirements.
If THC stock rises further and the investor does not
cover the short position, then the account value will fall below the
maintenance requirement and the investor will receive a margin call. In
a margin call situation, the broker will contact the investor and inform him or
her that the account is below requirements and action must be taken. Either the
investor must add cash to the account or cover the short position at a loss. If
the investor refuses to take an action, the broker will close the short
position using the investor’s funds at the current market price.
The THC trade shows the danger of using the maximum
margin. It is very seductive to use the maximum margin power to enter the
biggest trading positions and therefore receive the biggest return. This is
usually a recipe for a margin call. The first rule of investing is to not lose
money. Margin calls almost always result in lost capital.
Margin calls are a bad thing. Brokerages may revoke
margin privileges to investors who repeatedly trigger margin calls. Investors
should protect short positions in order to avoid a margin call situation. This
is typically done using automatic stop orders (also known as stop-loss
orders). The next section describes the use of stop orders to protect short
positions.
Make sure that you completely understand your broker’s
margin requirements. Different brokers may offer substantially different terms
for short sellers. Some stocks may have special margin requirements due to
unusual activity or special situations.
In any stock trade, there is a risk of loss. In
order to control this risk, successful investors enter a trade with
predetermined exit points. These exit points correspond to expected profit and
tolerable loss. Sooner or later every investor makes losing trades. Losing
trades are okay if you make enough on the winners to exceed losses. Win big but
lose small. The old adage “Cut your losses and let your profits ride”
sums it up pretty well.
A short position loses money if the stock rises, so a
method is required to close the position if the stock rises beyond a
predetermined level. All stock brokerages offer buy-stop orders. These
are standing orders to cover a short position if the stock rises beyond a
specified level. These orders are usually placed as “good-till-cancelled”,
meaning that they are in effect until the investor instructs the broker to
cancel the order.
For example, if an investor enters a short sale of 100
shares of XYZ stock at 50, a typical stop price would be 55 meaning that the
investor will only tolerate a 10% loss in the position. If the stock price
rises over 55, the stop order becomes a live market order to purchase 100
shares of XYZ. It is important to understand that a stop order becomes a market
order once the stop price has been violated. The stock may gap through
the stop price, meaning that it does not trade at all at 55 but at a higher
price. Stock price gaps often occur overnight as the result of some news event.
For example, if the stock trades at 53 at the end of the previous trading day
and opens at 58 in the morning, then the stop order would be executed at 58.
The stop order will not guarantee that the position will be covered at exactly
55, but it will be covered.
Another type of stop order is the stop-limit
order. In the stop-limit order, the order becomes a limit order if the stock
violates the stop price. This will guarantee that the order will be placed at
the specified price, but will not guarantee that the order will be executed. In
the case of the price gap discussed above, a 55 stop-limit order would not have
been executed because the stock never traded at that price. Because of this,
stop-limit orders are less effective protection than simple stop orders.
Create a simple stop-loss policy for all stock trading.
Some investors just use a straight percentage such as 8% or 10%. Others set
stop orders just above chart resistance areas. Use the policy that makes sense
for your investing style and stick to it.
The buy-stop order is a core risk management tool for the
short seller. Bear market rallies can be sharp and violent. It is important to
protect your profits so that you can exploit the higher prices that bear market
rallies provide. Manage buy-stop orders carefully to track the action of your
portfolio. Many investors use them to automatically exit trades and lock-in
profits.
As an alternative to buy-stops, some investors use call
options to hedge short positions. A call option is a contract that allows
an investor to purchase a specified stock (the underlying stock) within
a specified time frame at a specified price (the strike price). If the
underlying stock rises above the strike price of the call option, then the
option may be exercised to purchase the stock at the strike price
regardless of the current market price. Call options are sold at a small
fraction of the cost of the underlying stock and increase in value dramatically
if the underlying stock rises. Options trading is complex and not recommended
for casual or inexperienced investors. That said, call options provide very
good loss protection on a short position for a specific period of time. This
protection has a cost however, which is the premium paid for purchasing the
call options. Call option protection can be thought of as term insurance for
your short position.
Options are sold in contracts representing 100
shares. One contract must be purchased for each 100 shares of stock sold short.
Option contracts are sold at specific strike prices and expiration dates. A
call option should be selected that has a strike price above the current stock
price and with an expiration date that covers the expected holding period of
the short position. The strike price will determine the maximum loss level from
the short position. A strike price very near the current stock price will cost
more than one that is much higher. The higher strikes provide less protection
and therefore cost less. Longer-term options cost more also. Buy just as much
protection as you need but no more. Options cost money and eat into profits.
Should the shorted stock rise, the call option will
also rise in price to approximately cancel the losses from the short position.
If this happens, the call option should be sold and the short position covered
in separate transactions. Do not exercise call options to close a short sale.
Exercising an option with time until expiration will waste money because the
time value left in the option can be recovered through a sale.
The main advantage of the call option is that it can
protect a short position against the dreaded gap up. Disadvantages are higher
cost for the trade and greater complexity. Call option protection is best used
on stocks that have a history of gap trading. A good broker can be of great
assistance in setting up a call option hedge for a short position.
Protection is best used when establishing a new
position. A mature short position on a stock that has fallen dramatically has
little risk of turning into a loss and will not contribute much risk to a
portfolio. Stocks that fall hard in a bear market usually stay down and most
will never recover former heights.
Other Characteristics of Short Selling
Short Interest
There is only so much stock available in any company.
Only a portion of that stock is available for short selling. The total amount of
a particular stock that is sold short is called the short interest. Typically, the short interest is only a few percent
of the float, which is the total
number of shares available for sale to the public. Sometimes a stock may
generate enough short selling that short interest becomes a significant
percentage of the float. Stocks with
high short interest are dangerous to short. They are vulnerable to a short
squeeze where the stock moves up sharply and forces many of the short sellers
to cover all at once. Short squeeze rallies can happen even if the stock is
virtually bankrupt. Short squeeze rallies are violent and swift and can cause
huge losses among short sellers. This is the chief danger in short selling.
Always investigate the short interest of any stock before making a trade. Large
short interest usually accumulates on a stock after a long decline. Often,
these stocks make good candidates for going long to capture a gain from a short
squeeze.
Dividends
Some companies issue regular cash dividends to their
shareholders (although not nearly as many companies pay dividends today as in
years past). All shareholders, including the brokerages that have loaned out
stock for short sales, expect these cash dividends. If a dividend-paying stock
is sold short, the short-seller will be required to reimburse the brokerage for
any dividends paid out during the short position holding period. In most cases,
the dividend will be very small and inconsequential. But some stocks pay
substantial dividends which may make the trade unprofitable. The brokerage will
automatically debit from cash balances for dividend payments. Always note
dividend rates and payment dates when analyzing a stock for short sale.
Companies often announce stock splits such as
2-for-1 or 3-for-2. These actions do not materially affect any stock position
long or short. An investor that holds 100 shares of a $100 dollar stock that
splits 2-for-1 will end up with 200 shares of a $50 stock. For unknown reasons,
some investors trade on stock splits. During the 1990’s bull market, stocks
often rallied after a split. There was no fundamental reason for this activity
but traders had to pay attention to them. Since 2001 however, stock splits have
often not resulted in big rallies, they have often preceded declines. This is
may be due to a change in institutional investment guidelines. In bull markets,
stock splits are often buy events. But in bear markets, stock splits are often
sell events. Stock splits do not have
any fundamental meaning, but they may trigger a market reaction.
When an indebted company cannot meet its payment
obligations, it must declare bankruptcy. High-debt companies are some of
the first to collapse in a downturn and these make some of the best short-sale
candidates. The bankruptcy process determines how the assets of the company can
be split up between creditors. Taxes, employees, vendors, and lenders have
precedence over shareholders in a bankruptcy. In fact, shareholders are the
last to be paid. This usually means that there is nothing left for shareholders
and the stock goes to zero. Even if the company continues operation under
Chapter 11 bankruptcy guidelines, existing shareholders typically get nothing. Bankruptcy
of a shorted stock is the best possible outcome because the stock essentially
goes to zero for a 100% gain in the trade. Once bankruptcy is declared, the
short seller may cover at any time. This gives the short seller some
flexibility in tax planning for determining when to declare a profit. Profit in
a short sale is booked on the date the position is covered. If you have made a
lot of money this year short-selling stocks, it may be tax-efficient to cover
the position in the next calendar year to push out profit declaration and tax
liability.
You have opened your margin account, done your
analysis, and have identified a great short sale candidate. It’s time to
actually make a trade. But there are still some choices to make. A short sale
trade can be placed as a market order or as a limit order. A
market order instructs the broker to execute the order immediately at the
prevailing price. A limit order instructs the broker to only execute the order
when the stock trades at a specified price or higher. Typically, a market order
will be executed soon after the order is placed. Sometimes however, a short
sale market order may be slightly delayed because of the uptick rule
(see Appendix). A limit order will guarantee a price but will not guarantee the
order is executed.
Most short sales should be placed as market orders. This
will guarantee that the order will be executed at close to the current price.
Use technical analysis to identify strong resistance areas where short sales
make the most sense. Short sales are best executed on countertrend rallies. It
can be emotionally difficult to buck the trend and trade against rallies but
this is the best time to short.
Emotions are the biggest danger any investor faces during
entry and exit points. All of the best analysis can be quickly forgotten in a
moment doubt or euphoria. No book or school can offer a solution to the
problems caused by emotional trading. The best investors acknowledge their
emotions and keep in touch with their feelings about investments. This is
important because a stock trade is best performed at the points of maximum
emotion that usually accompany a short-term trend change. The technical
analysis tools outlined previously can be a powerful aid in determining these
emotional climaxes.
Many investors now use on-line brokers. Online
brokers have simple order entry screens to guide customers through the short
sale process. Many online brokers offer excellent order execution via automated
systems but do not give the investor any guidance or special service. Therefore,
carefully enter all trades and examine the confirmation pages for errors before
executing trades with online brokers. Investors new to short selling may want
to use a live broker to assist in the trade. A good broker will be able to
offer advice on placing short sales and get a better execution.
Exiting a trade is probably the most difficult
decision that investors face. Once a position is taken, there is an emotional
connection to the stock. If the position is winning, it is difficult to abandon
because the experience was pleasant. If the position is losing, it is difficult
to abandon because the investor must face a failed trade. This is why a
predetermined exit strategy is so important. There are many valid strategies
and many successful styles of investing. Many successful exit strategies use
good-till-canceled stop or limit orders. These preset orders make the stock
movement generate the exit order. This takes the emotion out of the trade.
A well-chosen and executed short sale will offer the
investor a lot of leeway with exit strategy. Many stocks will fall long and
hard, never to return. If a shorted stock falls from 100 to 10, does it really
matter much if it rises back to 15? Is there much more to gain by holding it to
5? In either case, profits on this short sale will be similar. Also, a stock
that falls from 100 to 10 is in little danger of rising back to 100 any time
soon. An investor holding a large short-sale profit has the discretion of
closing the position at a convenient time.
The short seller will incur a capital gains tax only
when the position is covered. Tax issues should be considered when closing
trades. A successful short sale investment will allow the opportunity to manage
tax liabilities and offer the ability to defer capital gains recognition.
After the stock crash of 1929,
short sellers were identified as a contributing factor to the crash. Although
this conclusion is debatable, the regulatory authorities instituted the Uptick
Rule to limit the ability of short sellers to exacerbate a decline. Each trade
on a stock is associated with a price and that price is called a tick.
The Uptick Rule simply states that a short sale cannot be executed unless the
previous trade on the stock was executed at a lower price. The uptick rule may make it difficult to
execute a short sale during a strong decline. Short sales are best executed
during a countertrend rally anyways, so the uptick rule is not a significant
encumbrance to successful short selling. The uptick rule will not affect the
ability to cover a short position since covering is identical to purchasing a
stock.
Occasionally an investor will
attempt to sell short a stock but the brokerage will not have any shares
available to sell. This may be for any number of reasons. Smaller brokerages
will not have an extensive inventory to offer the short seller. Otherwise,
there may already be a huge short position in the stock and short sellers have
depleted the available inventory.
Thinly traded stocks or
low-priced stocks under $5 are usually not available for short sale. This is a
good thing. Thinly traded stocks have little liquidity and are dangerous for
investors long or short. Low priced stocks don’t have as much downside so are
less appealing short sale candidates as high-priced issues. Some stocks are not
marginable because of various reasons. If the stock is not marginable it
usually cannot be sold short.
If the broker reports that
there are no shares available of a particular stock to short, it is best to
abandon that particular stock and look for another candidate. There is usually
no lack of good short opportunities in a bear market.
Short selling is prohibited in
IRA and other qualified retirement accounts. However, there are mutual funds
that specialize in short selling on behalf of their shareholders. These funds
are allowed in retirement accounts and are good tools for investors to exploit
general bear markets. Bear funds are usually tied to an index or are
diversified in other ways. Because of this, they are not good tools to play a
single bearish sector. Another disadvantage of bear funds is that they can only
be traded at the end of day. Bear markets move swiftly and mutual funds are a
blunt tool to exploit them. However, bear funds may be the only way to profit
from a bear market within a retirement account.
New stocks trading on the
market are called Initial Public Offerings or IPO’s. IPO stocks have a mixed
reputation for performance. During the 1990’s IPOs were some of the hottest
stocks around. Many new issues rocketed hundreds of percent in a few days from
the offer price. Since the bear market started in 2000 however, IPOs have had a
poor record. In fact many IPOs issued since 2000 have been some of the worst
performing stocks. It is tempting to look at these as good short candidates but
US securities laws prevent short selling of an IPO for the first six months of
trading. This restriction is called the lockup regulation. IPOs in
general are not good investment candidates, long or short, because there is too
little trading history to provide a proper technical or fundamental analysis. It
is best to just stay away from new issues.
George J. Paulos
Alternatives for Financial Freedom
http://www.freebuck.com
Copyright 2003 George J. Paulos, All rights reserved.